An Intriguing Question

Bob Hyatt asks: Should Emergent change it's name?

An organization changing its name must always be considered very carefully and can be quite expensive. But I think it's a good thing for emergent to at least consider following the lead of the Emergent-UK in considering a name change.

This would work to eliminate the current confusion of the emergent organization and the emerging church of which it is an important part. (Note Zondervan's recent commendable decision to change DA Carson's recent title from "Becoming Conversant with Emergent" to "Becoming Conversant with the Emerging Church"). It could free up emergent to work as a servant organization to the larger group and eliminate the concerns of those who feel that they are trying to control the conversation (I do not, by the way, believe that they are trying to totally dominate the conversation).