"ESV Study Bible Goes Back to Press Prior to October 15 Publication Date "

Crossway just issued this press release that reads, in part:

"Wheaton, IL— With pre-publication demand surpassing the first 100,000 printing, the ESV Study Bible has already gone back to press for a second printing of 50,000 copies, with a 50,000 third printing soon to follow.

Mark Traphagen, Web Sales Manager for Westminster Bookstore in Philadelphia, PA, reports record-breaking sales for the new Study Bible, making it “by far the fastest selling new product in the history of our store.” But industry insiders don’t expect sales of the new study Bible to slow down after the publication buzz subsides. “Early results indicate that this is going to be a very key item for Mardel this Christmas season,” explains Dylan Hillhouse, Bible buyer for the key retail chain."

- my "First Look" as the ESV Study Bible